Eastman Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1250 words

Eastman Kodak and Fujifilm - Essay ExampleOn the other hand, Fujifilm is a Japanese concern, established in the year 1934, operating in the atom of photography and imaging. But within a very small time frame, the organization became successful in captivating the entire market into its grips that contributed in cementing its disposition and competitiveness in the market of Japan (Fandel, 2007). Soon, it tried to expand its popularity and brand image on the entire globe by offering value-added products at a quite competitive price. This strategy proved effective for the organization of Fujifilm to enhance its leadership and reliability in the global market as compared to others.In revisal to amplify the sustainability and productivity, Eastman Kodak offered more attention over innovation as well as development of products. However, in order to offer innovative products, the organization pure more over digital imaging by utilizing digital print Kiosks in the entire globe. This strat egy or product innovation proved passing effective for the organization that amplified its reputation and demand in the market. Moreover, due to the utilization of digital kiosks, the organization was able to offer online photo services to its target customers that step up its image and loyalty within their minds among others. Furthermore, in order to improve the customer base and profitability in the segment of ink jet printer, the organization demonstrable digital camera. This helped the organization to increase its total sales and dominance in the market, in spite of numerous competitive rivalries. On the other hand, Fujifilm, tried to carry through a different management strategy, in order to amplify its reputation and customer base (Markham, 2006). The organization ventured in different markets and offered varied types of new executions to its be technology. This strategy of making various alliances and