Case study Essay Example | Topics and Well Written Essays - 500 words - 24

Case study - Essay Example The third success is linked to how Mattel as a corporation has managed to devise 150 different dolls, which come along with the doll’s 120 new outfits. The fourth success is as a result of Barbie’s reinvention and trendiness. She changes according to the current fashion taking into consideration the hairstyles and outfits. Her reinvention comes in terms of taking up different roles in life, and the roles are further exemplified by different accessories, which go along with Barbie. The last success originates from the fact that Mattel Corporation has embedded technology in Barbie. Technology embraced in Barbie is through a play set, a computer animated video, Barbie movies, dancing princesses and a Barbie with motion-sensor bracelet and shoe clip (Goldenberg & Mazursky, 2002). Mattel as a Corporation has been innovative; Barbie is a product whose life cycle has been extended greatly ever since its creation in the year 1959. Barbie’s first introduction to the market was unique in that this doll took the form of an adult; this was different from many other existing dolls, which were babies. Over the years, innovation has taken centre stage, which has ensured that Barbie becomes a wanted product in the market. The product’s life cycle has been extended since Mattel considers Barbie as being more than a toy or a doll, actually according to Mattel; Barbie is a lifestyle and a fashion statement. The innovation has continued in terms of making Barbie take up the current fashion and different roles in life. Through the above, Barbie’s life cycle has been extended since it has been relevant to the current times. For instance, Mattel has innovated to the extent of making Barbie trendy with different hairstyles and outfits, which makes it admire d and desired. Furthermore, Mattel has innovated by making Barbie a role model through giving her different looks, which represent different professions in life, this has ultimately extended the life cycle of